AIGA ATL Webinar Archive

AIGA ATL Insider With Larry Sorrel

AIGA ATL Insider: Meet Kamilah Benjamin
Meet Kamilah Benjamin from State Farm. Kamilah shares what she learned on the agency side and how that prepared her to take on an in-house role at State Farm.

Evelyn Overall From Pandora
Evelyn Overall from Pandora digs into their story and shares how to pivot throughout one’s career – shifting from print to digital!

AIGA ATL Insider: Meet William Treadwell
The AIGA ATL In-House Team hosted William Treadwell from Floor & Decor to learn how to build trust beyond labels, make mistakes that allow for breakthrough and how to foster a culture of inclusivity with William.

AIGA ATL Insider with Doug Sprinkle
The AIGA ATL In-House Team hosts Doug Sprinkle from The Home Depot to learn from Doug’s 15+ years of design experience.

AIGA Insider with Katie Daniels
Katie Daniels from Turner Classic Movies brings 20 years of design experience to our audience and is full of tactics to stay inspired even when you’re on your own “in-house island.”

AIGA ATL MaxMedia UX Process
UX designers, Michelle Morgan and Lisa Plato of MaxMedia, will lead attendees through their own exploration of an internal design process and a few exercises on how to do that for themselves. Lisa and Michelle have some great UX process visuals to share as well as the best practices that led them and the rest of the team to successfully documenting and sharing their process with its gain and pain points.

AIGA ATL Insider with Rooms To Go Creative Director, Nick Fecteau
Nick Fecteau is a multidisciplinary artist, designer and creative director. He began his career as a menswear designer for Ruehl No.925, a high end clothing brand owned by Abercrombie & Fitch, before making the jump to fashion advertising. His ability to understand a brand from a designer’s perspective helped create highly successful campaigns for a large breadth of high profile fashion brands, such as Gap, Hermès, and Juicy Couture. Nick was instrumental in developing the fragrance and beauty business at NYC ad agency Laird + Partners, creating a multitude of award-winning campaigns, many of which garnered FIFI awards. His custom of perfectionism and steadfast determination to make all projects he touches look better, has left its mark on the industry. He soon found himself being asked to lead in-house creative at the Atlanta based team of billion dollar furniture retailer, Rooms To Go.

AIGA ATL Insider with Rodrigo Posada
Rodrigo Posada is the Associate Creative Director at Interface with over 15 years of experience in the field, including creating his own studio Hot Pot Creative to working at large agencies like Wunderman Thompson. We will be talking about his personal experience and how to work through some of the complicated challenges we all face in today’s market, while switching jobs.

Creating Tailored, User-Centric Experiences
Insider is a monthly series where we interview Atlanta in-house designers, learn about their teams and work, and discuss the themes that inspire them. This month, meet Jailyn Easley, an Atlanta-based, transdisciplinary designer who enjoys creating user-centric designs and tailored experiences for companies such as Accenture to Atlanta’s iconic brand the Slutty Vegan.

Fast Cash – Opportunities Hidden in Plain Sight
With or without pandemics and protests, every business experiences moments that require an expedient influx of cash. We can have blinders to opportunities right in front of us in the same way air freshener commercials remind us that we go nose-blind to odors. Those opportunities will morph, and change based on conditions, but our problem is rarely an absence of them as much as it is a forgetfulness to change our perspective and tactics.

Sherra Bell shares the exact principles she teaches every coaching client at the beginning of an engagement about changes in perspective and tactics. You will learn a few simple ways to reengage and monetizing your existing network for hot leads and ideal opportunities that drive easy closes and quick deposits.

Mentorship, Design Thinking & How to Make Change with Brian Rice
AIGA ATL Insider is a monthly series where we interview Atlanta in-house designers, learn about their teams and work, and discuss the themes that inspire them. Meet Brian Rice.

AIGA ATL Insider with Jay Musselwhite, FLEETCOR
During this AIGA Insider, meet Jay Musselwhite, FLEETCOR’s Vice President of Creative Services.

AIGA ATL Insider with Katie Kirschner, NCR
During this AIGA Insider, meet Katie Kirschner, NCR’s Vice President of Brand, Content + Digital Marketing.

Designer’s Business Guide Webinar Series: Priced to Sell and Profit
Selling is easier when you can clearly articulate what exactly you offer. There is a tendency in a downturn to think that the only way to get a potential or previous client to buy is to discount your services, but this should always be a last resort…and really doesn’t ever need to happen. The better option is to understand what your I.D.E.A.L. client needs in any given moment and make an easy-to-say-yes offer at full value.

It will be organized as a brief webinar training to introduce a few general principles Sherra teaches her coaching clients about making clear, easy to say “Yes!” to offers that is then followed by a conversational Q&A and idea sharing.

Designer’s Business Guide Webinar Series: Monetize Your IP
As we continue to navigate our new digital normal, AIGA Atlanta is kicking off a Designer’s Business Guide webinar series to facilitate our members in brushing up on our business acumen to adapt to the current landscape. We are excited to host a virtual lunch and learn with JoAnn Holmes, Esq. as our first presenter in the series.

We know these are unprecedented times, which have already begun to impact the livelihood of many designers. Learn unconventional ways to monetize your intellectual property to earn more income. After the presentation, there will be an opportunity for some Q&A with Jo.

AIGA Insider with Ed Roberts, Georgia Power
During this AIGA Insider, meet Ed Roberts, Brand and Creative Director, Georgia Power.

AIGA Insider with Sam Zellefrow, Kimberly-Clark
During this AIGA Insider, meet Sam Zellefrow, Global Design Manager, Kimberly-Clark.