I want my work, a culmination of culture and experiences, to be remembered for that exact moment when viewers uncover the underlying “why” behind it.

Jayna Shah

Tell us about yourself and your work.

I’m Jayna, a creative soul passionate about communication and expression. Growing up in Mumbai’s rich culture of art, architecture, and dance, I discovered the power of non-verbal communication through Indian classical dance, Kathak. Continuing my creative journey, I pursued a BFA in Graphic Design at SCAD in Hong Kong and Atlanta. During my studies, I had an amazing opportunity to study abroad in Lacoste, France, where I explored the world of light projection mapping and realized the potential of motion design in enhancing communication. As the Vice President of the AIGA SCAD club, my team and I organized events that encouraged designers to step out of their comfort zones, fostering a community of like-minded individuals who design and connect beyond the classroom. When I’m not dancing or designing, I enjoy embracing the outdoors, exploring new destinations, and cherishing moments with my niece whenever I return home. And, of course, I have an unwavering love for chocolate and desserts that I can’t resist indulging in around the clock. I’m always seeking new ways to communicate and create, blending my cultural experiences, technical skills, and love for design to bring ideas to life.

What agency or designer inspires you?

I find great inspiration from &Walsh, an agency that I have been following for some time. I am captivated by their bold and unique approach to building brand identities, which sets them apart and makes their work so easily distinguishable. Additionally, Shubhika, the Indian fashion designer and founder of Papa Don’t Preach, never fails to surprise me with her work. The intricate embellishments and design stories behind each piece are truly inspiring and groundbreaking.

What is your ideal job at the end of school?

A graphic design internship or a full-time position at an agency in New York City. The vibrant and creative atmosphere of the city, filled with bustling streets and a thriving design community, is incredibly appealing to me.

How do you deal with creative blocks?

I find that immersing myself in new experiences and cultures is a great way to overcome them. I love travelling and having travelled to 23 countries, I have appreciated the diversity and beauty this world has to offer as it opened my mind to the fresh perspectives. Exploring different countries and capturing moments through photography not only enriches my experiences but also serves as a valuable source of inspiration and memories.

If you could interview any creative, who would it be?

I would love to interview Blake Howard, the host of the podcast series “A Change of Brand.” I was truly captivated by the stories he gathered while interviewing creative directors and designers from renowned agencies, who are excellent at communicating stories through powerful visual language. It would be fascinating to switch roles and hear about Blake’s experiences and his insights into the creative industry, along with the inspiration behind his podcast.

How do you want people to remember your work?

I want my work, a culmination of culture and experiences, to be remembered for that exact moment when viewers uncover the underlying “why” behind it.

If you had to rebrand a logo which one would it be and why?

Greenwise food market under the umbrella of the grocery store chain, Publix