We know the craft of design is changing. Not fundamentally, but rather in terms of other skills that we must posses in order to compete in today’s always-on world. Today's successful designer must constantly evolve—adapting design principles and applying design thinking to emerging touch points and accounting for additional variables such as: time, location, personal, cross channel, touch, gesture, wearable tech etc.
As designers, we can no longer just sit by ourselves in front of a computer. Everything is now connected. We must collaborate with information architects, user experience designers, writers, project managers, developers, print managers—the list goes on. The goal is to embrace the holistic approach to design. In this discussion, we will take a closer look at team-based projects, as well as new developments in e-commerce, brand strategy, in-store experiences, emerging retail and more.
Sponsored by SCAD and Sapient Nitro