Fads, Trends & Disruptive Innovations

Our culture is constantly being influenced by fads, trends and occasionally truly disruptive technology. There are many new evolving technologies available- some in their infancy, others maturing and finding their way into the market in the most amazing ways. It raises the question, how do we integrate them into our current sales and marketing strategies? While some may be pricey now, we have seen the cost of many technologies only a few years old become affordable and a part of day-to-day life.

Some of these new technologies may only have a few providers now but as we have seen so often, if there is market demand there will be more and more suppliers - many coming from the most unexpected places (even the graphic arts industry - especially the print community and related supply chain manufacturers). Join us in a discussion of new technology such as image recognition as a link between ink-on-paper and digital marketing communications, OLED (organic light emitting diodes) – paper thin monitors being incorporated into unique direct marketing and publishing campaigns, the ability to print electronic and digital circuitry being used for a multitude of new products including packaging, interior design, greeting cards and more. Please join as we discuss how the printing industry is incorporating new technology to evolve in ways we would not have believed only a few years ago.

3:00 – 3:30: Refreshments & networking
3:30 – 4:30: Presentation

Registration is required. Registration closes on Jan 29 at noon.
Members: free
Non-members: $5


About Daniel Dejan
Sappi North American etc. Print & Creative Manager

 As an educator, designer, humanist, mentor and lover of all things graphic arts, Daniel Dejan has been an evangelist for the power of paper and print for the span of his career. He is the face of the etc (educationtraining-consulting) Group at Sappi Fine Paper North America where he delivers etc services to Sappi’s wide range of clients.

With more than 40 years of design, production, print buying and on-press experience, Dejan is always ready to share his knowledge of the successful and effective marriage of print and paper. On the road 200 days a year, he is a hands-on, in-person resource—delivering presentations to designers, printers, corporations and paper merchants as well as to organizations at public and private events and conferences throughout North America including AIGA, HOW and Printing Industry of America chapters, Canadian Printing Industries groups, IDEAlliance/IPA events, Print Production and Art Directors Clubs.

Mr. Dejan is the recipient of the 2017 Sundeen/Simich Industry Support Award from the Graphic Communication Educators Association and the 2018 Industry Influencer Award from the Printing Industries of New England.

As printing techniques have evolved, Daniel has embraced new technology by not only investigating creative and effective ways to use QR Codes and Augmented Reality in conjunction with print and paper—earning him a position as a Google Glass Developer—but also by exploring and commenting on the layered and complex relationships between the print and digital worlds; merging new – communications technology and human interaction.

Dejan has written articles for numerous trade magazines and was both a technical consultant and contributor to The Designer’s Guide to Print Production. As a certified G7 Expert, Dejan is an authority in both Color and Color Management and an avid student of color perception and color theory as it relates to branding and printed color reproduction. He co-chaired the Spectrum Conference in 2007 and is currently a member of the Board of Directors for IDEAlliance/IPA. 

About Sappi etc.
Free and fully searchable, Sappi etc.—the education, training and consulting program from Sappi Fine Paper—gives you access to more than a century of rare historical documents, detailed case studies and expert technical advice.

Search by keyword for instant results or browse by topic for unexpected inspiration. With Sappi etc. online, design and print industry professionals will find everything they need to work smarter, faster and more effectively.

A wealth of knowledge. sappi.com/na/etc


When & Where
Tue, Jan 29, 2019 3:00 PM - 5:00 PM EST
Bennett Graphics
125 Royal Woods Parkway
Tucker, GA 30084