I want to work with the planet, not against it.

– Amanda Reif

Tell us about yourself and your work.

Amanda Reif was born in Brunei, Borneo, and grew up in Marietta, Georgia. Growing up she was always drawing, crafting, and painting. She especially enjoyed art classes at school and photography. At Kennesaw State University she was naturally drawn to the fine arts college, which led her to pursue a major in Graphic Communications.

Her goals as an artist are to become a well-rounded artist while creating sustainable art for a better, more eco-friendly future. She strives to create more sustainable, reusable packaging and work with brands that also look out for the earth. Currently, she is serving on the student board of AIGA as the secretary and working at Notion LLC as a Graphic Designer and Marketing Assistant. In addition to digital media art, she also enjoys creating mixed media pieces. She has exhibited this work at the Zuckerman Museum of Art in Kennesaw, GA, Heart Soul and Art in Marietta, GA and the Acworth Art Alliance.

If Amanda is not working on her next big art project, you can find her taking a hike in the woods, creating something new in the kitchen, or exploring new restaurants in Atlanta.

What agency or designer inspires you?

I know most people would say a big known designer but honestly the first person that I think of is Curran Harrison, a former classmate. He had an incredible work ethic that made him stand out from other peers. His designs were always intentional and innovative. I can also credit him for opening the door to AIGA for me, and taking over his secretary position.

What is your ideal job at the end of school?

I would love to work for a company or design agency that has the same sustainable mindset as myself. I want to design for brands that look after our planet and promote using less plastic and single use packaging.

How do you deal with creative blocks?

Get out!! I love a good hike or just to sit outside and clear my head. I also find that doing more research and looking at other peoples work can help jog my creative thinking.

If you could interview any creative, who would it be?

Marian Bantjes, her work is incredibly inspirational and I love her use of color, patterns and texture.

How do you want people to remember your work?

I want people to remember my work as being very intentional with an earthy, organic look/feel. I want to work with the planet, not against it.

How do you want people to remember your work?

The new Kia logo! Its legibility is terrible.