Whenever I start a project. My work tends to lean playful and light-hearted, but my goal is to create work that relates to different groups of people.

– Judith Rios

Tell us about yourself and your work.

I’m Judith, but my friends call me Judie, JuJu, or Jude. I studied Marketing at Clemson University and just graduated from M.Ad School of Ideas, Atlanta, where I studied design! Because of my background in Marketing, I tend to ask myself, “Who am I designing for?” whenever I start a project. My work tends to lean playful and light-hearted, but my goal is to create work that relates to different groups of people.

What agency or designer inspires you?

Sam Kelly, Collins, Zuzanna Rogatty, Matchstic, Stitch Design Co.

What is your ideal job at the end of school?

I would like to work at a design studio where I would be able to practice and improve upon different formats of design.

How do you deal with creative blocks?

Like When it doubt, dance it out.

If you could interview any creative, who would it be?

Oooo, so hard. I think right now, someone I’d really love to have a chat with is Alex Trochut. His 3D lettering and animations are insane.

How do you want people to remember your work?

As joyful, playful, and inclusive.

If you had to rebrand a logo which one would it be and why?

Cat Chow, I don’t like the giant, stretched “C.”