Did you know your subconscious reaction to sound is 86% responsible for your conscious desire to engage with or avoid an experience? Join the sound-design pioneers Man Made Music as they explore this and other surprising research behind sound and its impact on emotional connection and brand attribution. Learn how sound works as a red thread that ties together brand touchpoints, including emerging audio-first capabilities such as podcasts, voice assistants, and beyond.
About John Taite
John Taite is Man Made Music’s EVP of global Business Development and Partnerships. John grew up in a media family who raised him on a diet of television, radio and rock ’n roll. In his career as a content entrepreneur for Viacom, BBC and AMC, JT transformed global brands and businesses in the UK, Europe, Africa and the US. He has worked closely with media agencies and clients to deliver record results for Apple, Disney, Verizon, Google, Amazon, Mercedes-Benz, BMW, Audi, Geico, E-Trade, ABinBev, Bacardi, Warner Brothers and many more. Taite is a member of the British Academy of Film & Television (Bafta), the American Television Academy (Emmys) and is a regular DJ at MoMA and the Guggenheim Museum.
About Kristen Lueck
As Man Made Music’s VP, Director of Business Development and Partnerships, Kristen Lueck is building opportunities to create iconic music and sound for entertainment properties and Fortune 500 brands. Over the past 8 years she has worked on audio identities, network rebrands and immersive experiences for clients such as AT&T, Mattel, Nissan, NPR, IMAX, Disney, and Southwest Airlines. Her expertise has been showcased on TEDx and SXSW stages and numerous conference workshops. She has also supported programs that explore how music and sound can improve human health and wellness in hospital and patient care settings. Before Man Made Music, her entertainment background saw her as Music Assistant to Paul Shaffer at The Late Show with David Letterman, and as well as programming and marketing film festivals in East Lansing, Michigan and Austin, Texas.
Online (available until noon on October 16): $10 Members, $20 Non-Members
At door: $15 Members, $25 Non-Members
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This event is made possible by BCG's support of AIGA Atlanta.