AIGA ATL Book Club – JUN 2020

Join us for a meeting of the AIGA Atlanta Book Club — a book club for people who like to read, think, learn, and discuss design in its many aspects. We'll be meeting via Zoom.

This month we will be joined by co-author Patrick Quattlebaum as we discuss his book Orchestrating Experiences: Collaborative Design of Complexity (by Chris Risdon and Patrick Quattlebaum). Please bring your questions and observations to share with the author and the group.

Please register to receive the Zoom meeting invitation.
Members & Non-members — FREE

About Patrick Quattlebaum

Patrick Quattlebaum is a designer and teacher who gets up every morning to bring creativity, rigor, and humanity to problem-solving. He is the co-founder and CEO at Harmonic Design, a service design consultancy based in Atlanta, GA. He also founded studioPQ, which now serves as his home base for writing and little experiments. As a leader and practitioner, he places a premium on pushing design practice to be more value-centered, collaborative, and iterative. This philosophy and its practical applications are explored in Orchestrating Experiences: Collaborative Design for Complexity (Rosenfeld, 2018), which he co-authored with Chris Risdon.

Throughout his career, Patrick has worked with organizations desiring to transform their products and services to better meet the needs of people. Before forming studioPQ, he was Managing Director at Adaptive Path, Head of Service Design at Capital One, and Chief Experience Officer at Macquarium. Along with getting hands-on with his clients, he has directed teams of experience and service designers charged with disrupting business-as-usual practices and infusing human-centered mindsets and behaviors into organizations. He's worked in every industry you can think of, but particularly loves working at the intersection of physical and virtual environments.

In addition to consulting, Patrick speaks on and teach design regularly. He has taught thousands of practitioners in North America and Europe on topics such as service design, design strategy, design research, interaction design, and information architecture. His other passions—storytelling, film studies, improv, and music—often find their way into his design work.

Special thanks to Miami Ad School @ Portfolio Center for hosting our in-person events.

If you have any questions or would like to join the book club mailing list, please contact Elizabeth Seidle at

When & Where
Sat, Jun 13, 2020 10:30 AM - 12:00 PM EDT