*This is an AIGA Member-only event.
LUXURY REDEFINED ON MCCOY A RICH AND ENGAGING BRAND EXPERIENCE
with Daniel Dejan, Print/Creative Manager, SAPPI
Come and be the first to receive the BRAND New McCOY Swatch Book and witness the launch in Atlanta for Sappi’s latest piece printed on McCOY. Change is a constant in industry, never more so than in response to today’s global economy, industrial innovations, and availability of data on consumer habits and preferences. In this talk using the brand new edition of Sappi Verticals: Fashion, Dejan will share examples of successful brands navigating change and the role of PRINT in a marketing strategy implemented to help brands establish an identity and connect with customers—ideas you can implement at your company.
CLASSIC® PAPERS FOR EVERYTHING UNDER THE SUN
with Dallas Franklin, Creative Director, NEENAH
Details matter – right down to the ink and paper choices a brand makes to communicate its message. When you let premium print materials make the first impression, new customers become brand loyalists faster than you think. Discover how ink on paper can create strong, engaging, and meaningful communications that make an impact. Franklin will present Neenah’s newest CLASSIC® Papers promotion that shows how paper selection can be the key to taking your ideas to the next level, in any space from retail and real estate to hospitality, and EVERYTHING UNDER THE SUN.
MAC PAPERS WHO WE ARE AND HOW WE CAN HELP
with Lindy Shafer, Premium Distributor, MAC PAPERS
