Join MODA, SCAD Atlanta, and AIGA Atlanta at SCADShow on January 25 for a poster and book signing and a lecture by Henry Kim, senior global design director at the Coca-Cola Company!

Henry’s new book, Graphic Design Discourse: Evolving Theories, Ideologies and Processes of Visual Communication will be published by Princeton University Press in December 2017.

6:30 p.m. Doors open for the book and poster signing
7:30 p.m. Lecture by Henry Kim, followed by Q&A
8:30 p.m. Book and poster signing

IMPORTANT
Due to SCAD regulations, books will be available for purchase online prior to event only, and will not be available for purchase on-site. Copies of “Graphic Design Discourse” are $45. Books will be available for pickup on-site at SCADShow from MODA staff. Books are limited, so grab yours as soon as you can!

About Henry Kim
Henry Hongmin Kim is a Korean-born, US-based graphic designer, educator, and theorist. He is currently the senior global design director at the Coca-Cola Company. Prior to joining Coca-Cola, Henry served as Associate Chair of Graphic Design at SCAD Atlanta and taught at the School of the Art Institute of Chicago. He has served as creative director at Pyrrha Studio here he worked on brand identity, packaging, posters and interactive design projects.

Henry holds an MFA from the School of the Art Institute of Chicago. In 2018, he will join MODA’s Board of Directors.

About Graphic Design Discourse:
If the aim of graphic design is to communicate meaning clearly, there’s an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.