Join our book club discussion on Why Design is Hard by Bryan Zug and Scott Berkun! This book takes an honest look at the challenges of creative work and what it really means to be a designer today. We’ll chat about the takeaways and how they show up in our own day-to-day. We’ll meet in the lobby of the High Art Museum—just look for the Atlanta AIGA pink sign! Attendees can register through Bookclub app.

The AIGA Atlanta Book Club is an in-person and digital book club, connected by design enthusiasts and their love of books. One single title is selected at a time and all members read the same book in the same time frame of about 4 weeks. We will then meet to discuss this book with a single leader leading and moderating the discussion. Attendees are responsible for obtaining their copy of each month’s title, although they can either buy (new or second-hand) or borrow.