By Vincent M. | October 10, 2013
Upcoming MODA Exhibit, Paul Rand: Defining Design

Sunday, October 27, 2013 – Sunday, January 26, 2014
American designer Paul Rand (1914 – 1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, Westinghouse, UPS, and ABC – his design work was governed by fundamental principles that he identified in his writings, such as beauty, intelligence, repetition, symbol, and humor. Today, designers across the world derive influence and inspiration from Rand’s body of work, acknowledging that he set new standards for graphic design.

The exhibition at MODA, Paul Rand: Defining Design, will examine the trajectory of Rand’s career in an entirely new way, juxtaposing his iconic designs with discussion of the design principles by which they were informed. In addition, short films, interviews, and examples of Rand’s persuasive writings will further illuminate this legendary designer’s thoughts on the design process.

The exhibition is curated by Daniel Lewandowski, creator of the website To learn more about the exhibit and Paul Rand, click here.

Opening Night
Join us as to celebrate the opening of the exhibition on October 26, 7-9 pm at MODA. Bring your friends and enjoy drinks, snacks and music.

MODA member tickets are $10. Tickets for non-members are $15. To purchase tickets online, click here.

Click here to make a donation in support of this exhibition.

For information about corporate donations, please contact Barbara Richardson, Director of Development at 404.856.5963 or

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