Imagine designing and printing a brochure—without a computer. How would you set the type—making sure it fit your layout? How would you crop the images? How would you place those images alongside your text? And what would you hand over to the offset printer when you were done?
Up until just 30 years ago when the desktop computer debuted, this whole process would have been primarily done by hand, and with the aide of fascinating machines that used a variety of ways to get type and image on to the printed page.
Mad Men gives us viewers small glimpses into this detail-oriented, time-consuming process—but working as a commercial/graphic artist in the pre-desktop computer era entailed a lot more than marker comps for client meetings. Graphic Means will explore these methods and the skilled people who used them.